Dundee Design Festival
Headless Greg was hired as the character designer for Dundee Design Festival in 2021. In collaboration with Agency of None, he created a series of characters which featured across digital and print advertising, as well as a character design system which was used by local creatives throughout the festival.
This projects was longlisted for a World Illustration Award in 2022.
Characters were used across the printed poster campaign for Dundee Design Festival to create an aesthetic which felt engaging, fun and accessible. Communicating the idea that this design festival was not just for designers was a top priority.
Many of the characters were turned into physical features at the festival. A team of genius craftspeople turned illustrations into spinning barrels, a giant marble run and more.
Headless Greg also created a character design system; a library of geometric body parts and facial features which other designers could incorporate into their work. This was used across all of the activities which took place during the festival, including clothes upcycling and boardgame design workshops.
Characters featured on the Dundee Design Festival website too. This online hub guided visitors around the physical events and housed digital activities allowing people to take part from anywhere in the world.
Stobswellbeing Store was a character-building workshop which explored how creativity can have a positive impact on health and wellbeing. Visitors to the shop could build a colourful character for free as they thought about and discussed mental health.
Headless Greg designed the shop signage, the wooden parts and stickers visitors could choose from and an authentication stamp which the friendly shopkeeper used at the end of this mindful character-building experience.