Branding for Headless Greg, the creative alter ego of Greg McIndoe. The concept behind the branding is simple. Two colours (red and yellow) and two shapes (stars and circle) represent Headless Greg’s two services: design and journalism.

The branding centres around geometric eye, a symbol which has become synonymous with Headless Greg’s illustration style. The space-inspired aesthetic carries the idea of welcoming others into the Headless Universe, a place full of pleasing shapes and uplifting words.